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This strategic partnership positions Meow for continued dominance in the competitive financial technology landscape.

USDC operations were isolated from core treasury and accounting systems. Transactions had to be manually reconciled with fiat accounts, forcing finance teams to map each USDC payment back to a dollar transaction within ERP tools like copyright. This created inefficiencies and operational overhead for companies that Meow sought to solve.

Importantly, Bridge was able to move at the speed Meow expected from its stablecoin partner. The solution was live less than a month after development began, making Meow the first business banking company in the United States to offer these capabilities.

Given the difficulty of investing in copyright, they thought they had their in: a platform enabling smaller businesses to play the yield game, too. At the end of 2021, as copyright peaked, their platform got up and running.

“People ask me, ‘What was the sales process like when SVB went down?’ Was there a sales process for lifeboats on the Titanic? There was no sales process. It was the only time in our history that being lean hurt us because if we had double the people, we would've been on triple or quadruple the calls.”

To achieve this, Meow needed a stablecoin solution that could deliver seamless account onboarding, direct access to USDC liquidity, smooth integration into customers’ existing financial stacks, and ultra-low transaction costs. But several structural and operational barriers stood in the way:

All of this requires a smoothly functioning platform on the front end and partners on the back end. The T-bills? They’re actually being purchased at banking giant BNY Mellon/Pershing through a partnership with fellow fintech Atomic Invest. The mortgage offering is really a marketplace–founders enter their data once, and banks and mortgage brokers make offers.

Meow enables customers to earn interest through high-yield checking accounts, purchase T-bills with lower annualized fees than traditional financial institutions offer, and benefit from continuous innovation on both its technology and its financial products.

“Before, it was a pain,” said Arvanaghi. “You had to manually map the USDC transaction to a dollar transaction in your ERP. Now it’s all in the same place and we have a one-click integration with your copyright instance. So it’s all done for you.”

But the arrangement also typically requires the fintech to follow ground rules set by the partner bank, including parameters around the types of client they are allowed to serve. Mercury, for instance, is unable to provide accounts to copyright companies that take custody of customer funds, including exchanges, a spokesperson told WIRED.

“As long as it's evoking some kind of reaction,” a satisfied Arvanaghi says now. It’s worth noting that the name was more of a strategic decision than a troll; from the start, the duo aimed to become a low-cost competitor by keeping marketing spending low and automating everything they could.

To eliminate these inefficiencies and support its value proposition of providing one cohesive platform for all banking and treasury needs, Meow set out to find a company that could provide the infrastructure to enable seamless, cost-efficient USDC transactions.

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The friends decided they wanted to break into the fast-growing meow com fintech segment serving businesses and figured they needed a standout “wedge” product to do so, says Arvanaghi. At that point, interest rates were near zero. But coming from a copyright background, they had seen investors earn fat yields from lending in the copyright segment.

Legacy exchanges imposed steep transaction and conversion fees, undercutting Meow’s value proposition of offering low-cost financial services. These costs made it difficult for Meow to deliver USDC as a viable alternative to wire or ACH transfers for day-to-day business use.

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